A timeline, not a scramble
The launch becomes a checklist with dates — repeatable per collection.
Solution guideLive
Launches are made in the two weeks before
A collection launch is a content project with a hard deadline: teaser arc, reveal moment, sustain cadence. This playbook gives the timeline (T-14 to T+30), the kit checklist and the channel sequence — with the AI production that makes the deadline mathematical.
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The problem
Launches compress every content weakness into one week: the pieces arrive late, photography scrambles, the “campaign” becomes three rushed posts, and a collection that took months to craft gets a day of attention. The muhurat calendar does not extend deadlines.
How Nimora solves it
Run the playbook: T-14 photograph everything; T-10 generate the kit (teasers, heroes, lookbook, cinematic clip, reveal series ≈1,300 credits); T-7 schedule the arc across channels; T-0 the queue fires the coordinated reveal; T+1 to T+30 piece-by-piece sustain posts keep the collection selling.
Why jewellery businesses choose this
The full kit, produced in days
Teaser/hero/lookbook/film/reveal assets generated from the collection’s photos.
A month of momentum
Sustain cadence turns the launch spike into thirty days of selling.
How it works
T-14: capture
Photograph every piece simply.
T-10: produce
Generate the complete kit.
T-7: schedule
Arc queued across channels.
T-0 onward: execute
Reveal fires; sustain runs.
Where it fits
Festive collections
Diwali/wedding lines launched on the calendar.
Designer drops
Limited collections with full campaign treatment.
B2B line releases
Manufacturer lines revealed to buyer networks.
Frequently asked questions
What is in the launch kit?
Teaser creatives, cinematic film (300–400 credits), hero model shots, a lookbook set, and a per-piece reveal series with captions — ≈1,300 credits for a 20-piece collection.
How does the coordinated reveal work?
Everything schedules in the publish queue; on launch day Instagram and Facebook fire simultaneously (live), with other channels exported and staged.
What sustains after launch day?
The reveal series: one piece per day for the collection’s size, each with its own worn imagery and caption — thirty days of presence from the same kit.
Related reading
Create, market, and sell jewellery with AI
Start with 150 free credits — enough to try designs, photos and captions on your own pieces. Pay-as-you-go after that; no subscription.
Start free with 150 credits