The full kit, one tool
Teaser, heroes, lookbook, reveals and captions — no coordinating photographer, editor and social manager.
Use caseLive
Launch like a house brand, on a boutique budget
A collection launch is jewellery’s highest-leverage marketing moment — and its heaviest content lift: heroes, lookbook, teasers, per-piece reveals, platform variants. Nimora produces the entire launch kit from the collection’s photos, scheduled to land as one coordinated reveal.
Start free with 150 creditsNo subscription. Pay-as-you-go credits, INR & USD.
The problem
Launches fail backwards: the pieces are ready, the campaign is not, and the collection drips out as underwhelming single posts. The alternative — an agency-produced launch — costs more than many collections’ first-month revenue.
How Nimora solves it
From the collection’s product photos: cinematic teaser video (300–400 credits), hero model imagery per key piece, a consistent lookbook set, countdown creatives, and per-piece reveal posts with captions — all scheduled across Instagram and Facebook to fire in sequence.
Why jewellery businesses choose this
Launch-day simultaneity
Scheduled queue publishing lands the reveal everywhere at once — the coordination agencies charge for.
Cadence after the drop
Per-piece reveal series sustains the launch for weeks instead of one spike.
How it works
Photograph the collection
Standard product shots of every piece.
Produce the kit
Teaser, heroes, lookbook, reveal series.
Schedule the sequence
Countdown → reveal → piece-by-piece weeks.
Fire on launch day
The queue executes; you watch the enquiries.
Where it fits
Festive collections
Diwali and wedding-season lines launched on the calendar, not after it.
Designer drops
Limited collections with house-brand-grade reveals.
Wholesale line launches
B2B line sheets and buyer teasers for new manufacturing runs.
Frequently asked questions
What does a full launch kit cost in credits?
A typical 20-piece launch: teaser video (400) + 5 hero model shots (100) + 20 lookbook images (400) + 20 reveal posts with captions (≈440) ≈ 1,340 credits — around ₹1,600 at pack rates.
How far ahead should the campaign be built?
Two weeks is comfortable: one session to generate, one to review and schedule. The muhurat calendar is unforgiving — Nimora makes the deadline mathematical instead of heroic.
Can the launch include a countdown?
Yes — countdown creatives are ordinary generations with text layers from the editor, scheduled as the pre-reveal series.
Related reading
Create, market, and sell jewellery with AI
Start with 150 free credits — enough to try designs, photos and captions on your own pieces. Pay-as-you-go after that; no subscription.
Start free with 150 credits