Video parity with photo workflow
The same Library asset produces stills and motion — video stops being a separate production discipline.
Sparkle exists in time — video shows what stills physically cannot. This guide maps the jewellery video discipline: which formats work per channel, how motion generates from photographs, and the cost structure that finally allows daily cadence.
Every platform now rewards video over stills, but jewellery videography compounds jewellery photography’s difficulty with motion — rigs, macro focus, editing. The capability gap keeps most jewellery feeds static while the algorithms move on.
Generate motion from the stills you have: five formats (e-commerce, advertisement, launch, promotion, cinematic), 8–20 seconds, portrait and landscape, music moods or voiceover, logo placement — 200–400 credits per clip. Channel mapping: Reels/TikTok take 9:16, YouTube and PDPs take 16:9, launches take cinematic.
The same Library asset produces stills and motion — video stops being a separate production discipline.
Aspect, length and pacing mapped to each destination’s reward function.
Mood-matched music and optional voiceover without licensing anxiety.
Reels 9:16, PDP 16:9, launch cinematic.
Catalogue photos become clips.
Logo corner, music mood, voiceover.
Publish through the queue.
Daily motion presence from existing stock.
Rotation clips on product pages.
Cinematic reveals per collection.
200 credits (8s e-commerce) to 400 (16–20s formats) — ₹235–470 at pack rates, versus five-figure production quotes.
Not yet — clips are generated finished from presets; a timeline editor is in development. Iterate by regenerating with adjusted direction.
The 8s e-commerce rotation: cheapest (200 credits), universally useful (PDP + Reels), and the fastest way to learn what your audience responds to.
Start with 150 free credits — enough to try designs, photos and captions on your own pieces. Pay-as-you-go after that; no subscription.
Start free with 150 credits